January 2012
3 posts
I’m puzzling over how the free messaging system recently introduced on iOS (Apple) devices works. Recently I went to text someone who I regularly text. A message came back saying “Who is this?”. It turned out that my phone had worked out the other person also had an iPhone and routed the message via the free message system rather than SMS. I didn’t ask it to do that, it...
Creating Strategic Value: Examples of Branded... →
“We’ve got to stop interrupting what people are interested in and be what people are interested in!” – Axel Chaldecott, JWT”